Make an Impact on your Product Pages in just 15 Minutes a Day

Campion December 14, 2019

Make an Impact on your Product Pages in just 15 Minutes a Day

We are going to highlight a way for you to start compounding the effectiveness of your product pages in just 15 minutes a day. 1. Make Your Product Images Pop Having product images that pop is the most essential part of a product page. As your products are online and cannot be touched, images is the most important way for customers to gauge whether this product is right for them. Therefore, having clear and attractive images that make customers say “Oh, I want that!” is something eCommerce stores should aspire to get right. 2. Write Compelling Copy Images draw in customers in but copy makes them buy and so many stores have copy that’s just meh… No effort or imagination has gone into their product descriptions and it reads like a dud. However, amazing product descriptions can turn even the most indecisive customer into a cart filler. When writing copy […]

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6 Retail Marketing Ideas to Drive Traffic & Conversions on Your Ecommerce Store

Campion December 8, 2019

6 Retail Marketing Ideas to Drive Traffic & Conversions on Your Ecommerce Store

Two things every ecommerce store owner craves: 1. More traffic. 2. More conversions. We all know there’s a plethora of retail marketing ideas out there to achieve both of these. But are you missing out on any? Here, we take a look at six killer ideas you can action right now to drive more traffic and conversions for your ecommerce store. Create a buzz with giveaways One of the most effective retail marketing ideas for driving traffic to your store is to create a vital reason for people to visit. A great way to do this is to use contests and giveaways – everyone likes the opportunities to win something for free, and competitions give you the chance to get the contact details of clients who are already clearly interested in your products. Get creative and unique with this though. You can range from something as simple as getting people […]

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The Do’s and Don’ts of Customer Service on Social Media

Campion December 6, 2019

The Do’s and Don’ts of Customer Service on Social Media

Increasingly social media is being used a vehicle for customers and businesses to communicate. Although in some ways it’s advantageous and valuable to use social media to have conversations with your customers, it seems that some communication is more beneficial than others. One often questioned aspect of customer and business interactions on social media is customer service. In fact 47% of customers in the U.S. prefer using social media for customer service over other methods. However, while customers may enjoy divulging their issues or questions about your company on Twitter or Facebook, as a merchant this many fill you with dread. So we are providing a list of the do’s and don’ts of customer service on social media so that you can do it with confidence and style. Do respond to complaints & compliments Of course on social media you are going to get a mixture of complimentary comments, questions […]

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6 Steps to Help You Develop a Brand Community

Campion December 6, 2019

6 Steps to Help You Develop a Brand Community

”Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.” – Simon Mainwaring, Branding Consultant Every brand wants to reach the stage of having a brand community. A place where like-minded customers sharing an affinity for a brand bond and remain loyal to that brand. Many eCommerce stores desire to cultivate communities that worship their brand as it can be a powerful marketing force. Luckily, in the modern eCommerce world, brand communities are more attainable than ever while being low cost but delivering a massive return. All that is needed is some know-how and the right tools to build a successful brand community. Create the right platforms to share Brand communities are all […]

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