December 8, 2019
Two things every ecommerce store owner craves:
1. More traffic.
2. More conversions.
We all know there’s a plethora of retail marketing ideas out there to achieve both of these. But are you missing out on any?
Here, we take a look at six killer ideas you can action right now to drive more traffic and conversions for your ecommerce store.
Create a buzz with giveaways
One of the most effective retail marketing ideas for driving traffic to your store is to create a vital reason for people to visit.
A great way to do this is to use contests and giveaways – everyone likes the opportunities to win something for free, and competitions give you the chance to get the contact details of clients who are already clearly interested in your products.
Get creative and unique with this though.
You can range from something as simple as getting people to enter by engaging with your social media.
Utilise the power of social media influencers
Using influencers is one of the best retail marketing ideas for driving traffic to ecommerce stores. It effectively uses the fame and credence of specific social media celebrities and popular users – people who hold a lot of sway with their recommendations.
In fact, research from Twitter and Analects claims 49% of people say they rely on recommendations from influencers when making purchase decisions.
Use a tool like Hype Auditor to find and analyse engagement for YouTube and Instagram influencers. Then reach out to relevant, popular and engaged accounts to see about partnering up.
Some influencers will simply charge a fee to post about your product(s) on their account. But there’s also the option of just sending them your product for free and asking to review (something that works particularly well with micro-influencers).
You can even offer specific discount codes for influencers to share, allowing to the track sales generated and reward them with affiliate commissions.
Make better use of paid advertising channels
You might have been put off paid ads on the likes of Google, Facebook and Insta because you’ve found it too complex or challenging.
But this is a mistake, as they can be absolutely invaluable channels to find new customers.
According to Smart Insights data, social and paid search combine to bring 33% of all revenue for online brands – tied with organic as the biggest sales-driving traffic source. So if you’re not making paid advertising work, you’re probably doing it wrong.
1.The way you angle and present your product to the market.
2.Making sure you communicate benefits over features and specs.
3.Having a scroll-stopping ad creative that grabs attention.
Deliveroo could have gone with something feature-based, like “Easily order takeaway from anywhere in your area”.
Improve website page load times
You might think page loading speed is only a minor factor in whether a customer converts or not. But it can actually play a very significant role.
Slow loading websites are incredibly annoying. And the longer a page takes to fully load, the more people who are just going to give up and leave.
Not good – especially if you’ve paid out cold, hard cash for that click from Google or Facebook ads.
Web hosting specialists Wirehive recently commented on the issue, saying “our clients often choose us because of our excellent track record of delivering fast page loading speeds. This has become a crucial issue across the ecommerce industry”.
But what can you do?
1.Actively track site speed with a tool like GT Metrix.
2.Limit the use of plugins and apps on your site to strictly essential ones.
3.Re-size images on each page to only the size they actually need to be, and consider a lazy load option.
If you’re using Magento, make sure you know how to choose the best hosting solution.
Think sales over branding
Branding is an important retail marketing tool for businesses. Especially when it comes to your success over the long term.
But it’s also vital to note that this should not be considered more valuable than making sales right here and now.
A new-age website with cool effects and colours is fine. Just make sure it’s not at the expense of fundamental UX and conversion principles.
Too many stores prefer their branded colours on crucial CTA buttons (like ‘Add to Cart’). Yet all this does is make these elements blend in with everything else on screen.
You want buttons and links like this to stand out from everything else, so they’re explicitly easy to locate and use for customers. You can even take the time to A/B test different colours to find the right option for your site.
Retail marketing ideas final thoughts
These retail marketing ideas have been used to great effect by ecommerce sites of all sizes. So if you’re looking for ways to drive traffic and conversions, these should be on your radar.
The key to making any of them work is to test, adjust and test again.
Whether you are just starting out and are looking to make an impression, or you want new ways to grow your business – these are some of the best ways to do it.