When you first enter the world of digital marketing, it can be overwhelming. There are many different channels and platforms you can use to advertise your business, and for many people, the hardest part is figuring out a starting point.
If you’re like many marketers, two of your biggest concerns when evaluating your options are cost-effectiveness and results. That’s why on this page, we’ll go over a few of the best online advertising strategies, their costs, and their benefits for your business.
1. Web design
Your website is one of the most essential parts of your business. It’s your home online, and where many potential customers will turn for information about your products or services. In many cases, your website will be the first impression your business makes on members of your target audience.
Since many of your other online advertising campaigns will be designed to drive traffic to your website, your web design can make or break their success. This means that your site needs to be effective in attracting and keeping users’ attention and encouraging them to convert.
A well-designed site can make visitors want to stay longer and keep them more invested in what your company has to offer. It also builds trust with potential customers. In fact, one study revealed that 94 percent of respondents mistrusted a website because of certain design elements — so if you haven’t updated your site in a while, your potential customers likely notice.
A professional website is necessary for your online advertising campaigns to be successful. So if you think your site needs an overhaul, check out our project quote calculator to get a free estimate!
2. Search engine optimization (SEO)
Your website can be a great marketing tool — but only if your potential customers can find it.
The best way to make this happen is with search engine optimization or SEO. By investing in SEO, you can improve your website in ways that help it rank well in search engines like Google for searches related to your products or services.
SEO involves incorporating keywords related to your products or services on your site, so that when users search those keywords in search engines like Google, relevant pages appear in results.
You can identify the best keywords for your pages by doing keyword research to see what your target audience is searching, as well as which keywords your competitors are targeting. You want to choose keywords that are used by your target audience and will attract them to your site.
You can improve your site’s SEO by publishing original content around your target keywords, as well as earning links from other authoritative sites online. With the right strategy, you have the potential to improve your rankings, gain more traffic, and generate more leads and conversion.
The goal of SEO is to get your website to the top of the first page of results. Ideally, you want to be in the top three positions because they earn the majority of clicks. In fact, the top three results earn 35 percent of the clicks on desktop and 31 percent on mobile.
SEO is a great tool to help advertise your business to potential customers. Investing in SEO can boost your exposure, foot traffic, and conversion rate. It takes time, but the results can be well worth it for your business.
3. Content marketing
Content marketing is a great way to indirectly advertise your business to consumers by providing them with helpful or interesting information. You can create content in the form of blogs, videos, infographics, and virtually any online format.
Regardless of your industry, publishing original content is an extremely effective way to connect with your target audience. When you share information that your potential customers and clients find interesting, they’ll be much more likely to trust your brand.
Content marketing can also establish your company as an authority and build your online reputation. When your target audience sees you reliably publishing new information within your industry, they’ll have confidence that you’re a leader in your field.
In order to be successful with content marketing, you have to keep up with a regular publishing schedule.
Companies that post 16 times or more a month see four times more traffic than companies that only post a few times a month. This can seem like a difficult and time-consuming commitment, but it can be made easier by partnering with an agency for copywriting services.